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Privacy Notice
core principals

What’s the tl;dr?

We only collect data where you have given your consent or when it is for our legitimate interests. You remain the owner of your data: if you want to learn what data we have on you or would like us to delete it, please email


Thanks! What’s the long version?

We are registered with the ICO Data Protection Register. Our registration is ZA094962.

We’re serious about protecting your data. In this note, you’ll find out:

  • The personal data that we collect;
  • Where we got your personal data from;
  • Your personal data rights;
  • Your right to object to our processing your personal data and withdrawing consent;
  • How and when we use that personal data;
  • Whether we share your personal data with anyone else;
  • For how long will we keep your personal data;
  • How you can access your personal data;
  • Information on our use of cookies.

What data do you collect?

When you browse our website, the personal data that we collect includes your IP address, the pages you viewed, the time of your requests, the time spent on a page, mouse events, keypresses, browser, and operating system and version. We collect your personal data using Hotjar, Google Analytics, New Relic, and AWS.

We always ensure that we have a lawful basis for processing the personal data that we collect. When you browse our website, the lawful basis for processing your data is that it is necessary for our legitimate interests to understand how people are using our website in order to improve the experience for our visitors.

If you sign up to one of our mailing lists, the personal data we collect includes your full name and email address. We collect your personal data from you, via our website, when you have completed our sign-up form. In this case the lawful basis for processing your data is that it is consent.

If you apply for a job at Human Made, we collect includes your name, CV, email address, Skype username, Slack username, Github username, LinkedIn profile, and any data contained in your application letter. This data was collected when you emailed We may also contact a third-party to request a reference. The lawful basis for processing this data is that it is necessary for our legitimate interests.

Okay, great. What are my rights?

You have the right to request access to your personal data, amendments to it, and for it to be deleted. Further information about those rights along with your right to withdraw any consent you’ve given or object to our processing your data can be found in our data protection policy by clicking here. That policy also includes who to speak with if you have any queries about our approach to processing your personal data.

But just what are you doing with that data?

We’re committed to using your personal data responsibly and lawfully. Here’s what we do with your personal data:

  • We use data collected from our website visitors, including IP address, viewed pages, time of visit, time spent on site, browser information, mouse movement,  keypresses, and operating system and version information to understand the user journey on our website so that we can better tailor the experience for all of our website visitors.
  • If you signed up to our mailing list, we may communicate with you in the form of a newsletter, social mention, direct message, or email. This is so we can update you about Human Made, its events, products, services, industry news, and similar. We’ll always provide an opt-out button in case you don’t want to hear from us anymore.
  • If you applied for a job at Human Made, our hiring team will review it and use it to process your application for employment. Details of the hiring process can be found in the Human Made company handbook. Your data may be shared beyond the hiring team when it makes sense for another employee to review an application.

Where is my data stored?

Where possible, we keep your data inside the EEA. Where we don’t, the following safeguards are in place:

Do you ever share my data?

As a remote company that is heavily reliant on cloud technologies, your data will be shared with some third-party companies. When we share your data with third-parties we conduct an impact assessment to ensure that your data remains protected. The instances when we transfer data to a third-party are:

  • When data is sent to Hotjar to track your user journey and experience on our website pages
  • When data is sent to AWS to deliver requests from our website
  • When data is sent to New Relic to monitor your behaviour on our website
  • When data is sent to Google Analytics to monitor behaviour and traffic to our website
  • When you sign-up to receive email communications from us and your name and email are stored in MailChimp
  • Your hiring application is forwarded to Trello where me manage our hiring pipeline.

How long do you keep my data for?

We only keep your data for as long as we require it for the purposes we outlined above. The maximum that we will keep your data for is:

Website visitors

  • IP Address – 50 months
  • Pages views – 50 months
  • Time of requests – 50 months
  • Time on a Page – 50 months
  • Mouse events – 12 months 
  • Keypresses – 12 months 
  • Browser – 50 months
  • Operating system and version – 24 months 

Mailing list members

  • Name – 365 days
  • Email address – 365 days

Hiring applicants

  • For the duration of the hiring process.

Can I get a copy of my data?

Sure! You can ask us for a copy of the personal data that we hold on you by emailing We’ll ask you for copies of two types of approved identity in order to process your request (such as a passport and driving licence). You can also ask us to make corrections to data you consider to be inaccurate by emailing

How do you use cookies?

A cookie is a small file (typically letters and numbers) which may be placed on your computer when you access our website. Through the cookie we can recognise your computer and browsing activity if you return to the website.

We use cookies to allow our website to recognise when you return to our site (which helps us to optimise your visits) and cookies to track the life of each visit. If you’re like more information on cookies click ‘here’.

We use Google Analytics which allows us to collect information about how you use our site. If you access our website directly (and not via an email) your visits will be tracked anonymously. We use Google Analytics and Hotjar to understand how our website is being used in order to improve the experience for you. All user data is anonymous.

We use social buttons such as Twitter, Google, Facebook and LinkedIn to share or bookmark pages on our site or email updates. Those sites may collect information about your internet activity, including if your visit to our site (even if you don’t click on the button if you’re logged on to their site). You should check the privacy and cookies policy of each of these sites to see how they use your information and find out how to opt out and delete such information.

You are able to manage cookies. For more information click ‘here’. If you want to block all cookies all of the time you can set your computer preferences to do so.

Our website does not require you to input personal data to use it. You may however volunteer personal data such as your name and email address to request information, updates and our services. That information is required to deal with your query appropriately.